We can find a hundred articles a day online today about “customer engagement” but to me, a good deal of it sounds like lip service – slick advice about how to appear deeply interested in and connected to your customer, and how to “convince” (dare I say “trick”) customers into thinking you really care. “In reality, says Zendesk’s Founder and CEO Mikkel Svane, “many organisations still view customer service as a cost centre that is an unfortunate necessity.”
Svane’s five customer engagement best practices are:
- Consider the entire customer
- Recognise the right relationships and adapt.
- Be something actual humans can relate to.
- Empower people to do what’s best.
- Be truly transparent.
Australian start-up FlashFX has built its foreign currency exchange and transfer service with the customer experience at the heart of every engagement.
Competing with the deeply entrenched banks whose costly, slow and opaque practices are built around on being the biggest game in town, FlashFX was designed from the ground up to deliver very fast, safe and affordable international payments services. And it does so without the hidden fees typically imposed by the banks.
FlashFX also delivers extraordinary transparency, by providing significant transactional control to users, and setting a new level of service standard.
With FlashFX, users pick the date; pick the rate; send funds like an email; track transfers like a package; all without any surprise charges. There are none.
So, whether you are a business or an individual you can now skip the banks and make fast and affordable foreign exchange transfers while enjoying the best of both worlds, smart technology and real people.
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